Peter Couchman is the Chief Executive of the Plunkett Foundation.

The Plunkett Foundation is the organisation which promotes and supports co-operative and social enterprises in rural communities both in the UK and internationally. It provides support, networks and knowledge which offers practical solutions for rural communities that helps to create thriving places where people live and work now and in the future.

Wednesday, 29 June 2011

Mary Portas tells Plunkett three things every community-owned shop should know

I had the pleasure of attending Co-operatives UK's Audience with Mary Portas. I asked her for one piece of advice that she'd give to a community learning to become retailers by owning their own village shop. In true retailer style, she gave me three for the price of one.

Create a totally personal service for your customers. We all want to shop with people who connect with us. So be someone who knows their customers.

Be someone who knows what they are selling. There are too many faceless retailers.

Shopping experience
Too often the small try to copy the big. Be something that reflects who you are.