Peter Couchman is the Chief Executive of the Plunkett Foundation.

The Plunkett Foundation is the organisation which promotes and supports co-operative and social enterprises in rural communities both in the UK and internationally. It provides support, networks and knowledge which offers practical solutions for rural communities that helps to create thriving places where people live and work now and in the future.

Monday, 1 June 2009

Showing the right things

There was much to enjoy on a family trip to the Bath and West Show. One of the stand out stalls for me was the Organic Milk Suppliers Cooperative, OMSCO. This was for two reasons. Firstly, it didn't hide the fact that it was proud to be a co-operative.

Secondly, it didn't take product awareness for granted. It SOLD the idea that people should switch to organic milk (yes, even in recession), not by a call to conscience but by laying out the benefits and then letting people taste the product.

This "on the front foot" mentality is just what's needed in hard times, selling your product and your identity with all the pride you can muster.


1 comment:

  1. There's a much greater awareness of ethical issues nowadays, and it's good to see co-ops advertising their ownership structure as part and parcel of being an ethical business.