24/7 Service to order

My favourite shop visit of the week was the village store that gave each of its regular volunteers a front door key. They could then come down to the store at any time, day or night, to meet their retail needs and those of their neighbours. I won't mention where in case their insurance company doesn't like the idea. Volunteers shared stories of just popping in because their neighbour had run out of coffee.

I don't think that this is a model of customer service that any supermarket managers will be rushing to copy in the near future.