Firstly, it is long overdue. America has a great month long celebration and Canada has as Co-op Week. But Britain has done little to celebrate the impact of co-operation apart from a few International Co-operative Day celebrations (including some fetes, galas and bunfights which showed very little that was international and even less that was co-operative).
Secondly, there couldn't be a better time to go on the front foot to show that there is an alternative. We, along with many other co-operative organisations, are seeing a surge of interest in co-operative solutions.
Finally, Plunkett is keen to participate to make the point that some of the most dynamic new co-operatives are coming from rural communities and it is time that the Co-operative Movement recognised them.
Many years ago, I remember a worldly wise co-operative manager lamenting that the problem that co-operatives had was that they were always one step away from being fashionable. In June this year, we'll be helping to tale that step.